About

Csaba Szabo, international SEO consultant

BrightonSEO 2021 speaker. Former Head of SEO. Watch my video introduction!

What Is It Like to Work With me?

Frankly speaking, I think it’s amazing – well, at least according to the feedback I’ve received so far.:) But on a more serious note: thoroughness, reliability, and transparent communication are a must. I won’t settle for less.

I promise I won’t bore you with unnecessary SEO lingo or shenanigans. My only focus is on bringing you tangible results and a fancy ROI.

I won’t disappear for days, and will admit if I’m wrong, or my previous recommendations was ineffective.

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I believe that being an expert on this field is a huge responsibility. Considering that through my work, I directly impact a company’s business performance and indirectly impact how users perceive its brand.

As such, you can’t do this in a laissez-faire way. It can only be done with a thorough, in-depth analysis that considers the client’s goals, industry, and business characteristics.

SEO is not a ‘one size fits all’ solution. If you meet a consultant claiming the opposite, wish them a good day, and leave politely!

A good SEO consultant understands the client’s business processes and tailors the action plan & recommendations so that those can be easily integrated into their processes.

It is also important to educate my clients. After all, how could they see the value of these recommendations if they don’t understand them? One of my biggest strengths is that I can explain even the most complex concepts in plain English.

You are in international hands!

I can provide my SEO and CRO services in 4 languages: English, Hungarian (native), German, and Croatian. Hopefully in Japanese, too, in a couple of years.

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Knowing a specific foreign language is not a prerequisite for successful SEO work (well, except for English). I have managed successful SEO projects in the Norwegian and French-Swiss markets, even without speaking either of these languages.

A real advantage of strong language skills is knowing the culture. With this knowledge a consultant knows the small nuances and differences in that culture.

With that skill we can create content that feels genuinely authentic. Which makes your brand come across as more credible and trustworthy to international audiences, and ultimately increases your acceptance in foreign markets.

SEO is usually more complex in international markets. Factors like to what extent users are informed, what content they expect etc. can vary significantly from one country to another, which calls for deeper analysis and more carefully tailored SEO recommendations.

They may seem like nitpicking, but the devil is in the details. And paying attention to them can often make or break your project.

One can’t learn this from SEO courses; it only comes through hands-on experience. I have gained practical experience in the following markets so far:

  • Hungary,
  • Switzerland
  • Norway,
  • UK
  • France
  • Romania

Where Could You Have Heard About Me?

You might have watched my talk at the Spring 2021 BrightonSEO. Or – if you speak Hungarian – you might also recognize me from my articles or from my appearances at webinars & in-person conferences.

I love educating my audience about SEO!

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How about we hop on a quick call about your website’s SEO? I’m confident we’ll find real growth opportunities there. Click the black button to book a FREE consultation – you’ve got nothing to lose.

Worst case scenario, we’ll have a great conversation and you’ll walk away from the FREE CONSULTATION with a few pro-level SEO tips you can apply to your site immediately. Best case scenario? We kick off a collaboration that actually moves the needle.

Why Do I Love SEO and Online Marketing?

One of the most captivating parts of SEO for me is the immediate feedback & the level of complexity. It’s crucial to consider the users’ needs, the client’s interests & opportunities, the other marketing areas, and the competitors’ tactics at once.

Altogether, this poses a great challenge and places an enormous responsibility on the SEO consultant. But that’s what I really enjoy about it.

SEO can help us a lot, however, it would be unwise to consider it the non-plus ultra of online marketing. Search Engine Optimization cannot be truly effective on its own, but rather as an integral part of an online marketing ecosystem, in cooperation with other marketing areas.

The User’s Side

The center of online marketing. What does the user need? What is their problem, and how can we satisfy it while making a profit? It’s a difficult task, especially when we try to figure out the user’s online decision-making journey along the way.

But it’s an exciting task nonetheless! The increasing organic traffic & improving conversions are strong indicators that we are on the right track. And we satisfy user’s needs in the proper way with a proper content vehicle.

And I am happy to have helped a user solve a problem.

The Client’s Side

One of the key challenges in client work is that every business runs on different processes. And that has a huge impact on the success of SEO, too. A strong SEO consultant takes this into consideration during the partnership, so they fit the client’s operations as closely as possible.

Even better is when SEO becomes a fully intergral part of the organisation. From that point on, every key stakeholder will start factoring SEO considerations into their decision-making.

The biggest challenge in any collaboration is implementation. I often say this right away: my recommendations are only worth as much as what actually gets done.

A good consultant can absolutely drive implementation more effectively, but execution ultimately depends on the client’s team. In my experience, the goal is to help the client understand this: there’s very little risk in implementing a recommendation that isn’t perfect.

You can always re-optimise. You can always adjust later.

The real risk is doing nothing. Leaving recommendations in a drawer, or implementing them in a way that doesn’t match what was agreed.

Online marketing – especially with the rise of AI – is becoming increasingly complex. It’s harder to understand user search behaviour, harder to keep up with how AI chats actually work, and harder to turn those shifts into an advantage.

That complexity is pushing the field into a deeper, more technical discipline where it’s increasingly difficult to hide behind fluff. And increasingly hard to deliver real results without genuine expertise.

But that’s exactly why effective work creates real value. And honestly, that’s why I love what I do.

How Can I Help You?

Growing Organic Traffic

If you want to increase the volume and quality of your organic traffic that brings more conversions and greater brand awareness. Or if you need a custom solution for a unique SEO challenge.

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Increasing AI Visibility

If you want to increase your AI SEO visibility in LLM answers (e.g., ChatGPT, Gemini) and Google AI results (AI Overview, AI Mode). By proper chunking, facilitating easy vectorization, and additional SEO tactics.

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International SEO

If you want to increase the revenue from international markets, or if you’ve outgrown your domestic market. Available in Hungarian, German, Croatian, and (soon) Japanese.

Trusted by Well-Known Brands

I hope your brand will be the next in line!

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This Is What It Looks Like Working With Me, According To My Clients

Let’s Get In Touch!

Send me a message if you want a custom offer, have a question, or just want to have a chat about SEO!